Apple Poaches Porsche’s Head Of Cayenne For Undertaking Titan


Harrer isn’t the one one from Porsche who has joined Apple.

The iPhone maker has been expanding its tentacles in other industries

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The iPhone maker has been increasing its tentacles in different industries

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The chatter concerning the Apple Automotive is getting louder by the day. Now reportedly, Apple has snagged a giant fish from Porsche – Dr Manfred Harrer, the VP accountable for the Cayenne and chassis growth boss, as per a report by Enterprise Insider. The report would not define the position Harrer will play, however it’s clear he could have one thing to do with the chassis of the Apple Automotive that has been dubbed “Undertaking Titan” internally on the Cupertino-based firm. Harrer was previously an engineer at Audi, which is a sister firm of Porsche. Then he went to BMW the place he was an knowledgeable for steering wheel methods. By 2016, he was again on the Volkswagen group in his most up-to-date position because the boss of the Porsche Cayenne SUV venture solely just lately. 


The Porsche Cayenne is its greatest promoting automobile 

He was additionally a well-paid govt with him making greater than $700,000 yearly at Porsche and BI states that he’ll seemingly be paid upwards of a $1 million in his new position at Apple. This will probably be a difficult position at Apple as the corporate has been at it for nearly half a decade with Undertaking Titan stopping and stalling, however this time across the momentum appears to be fairly actual. 


Whereas the report appears to be legit, it needs to be famous the change in employment hasn’t been mirrored in his LinkedIn profile, regardless that his stint on the German firm ended on the finish of 2020. Harrer isn’t the one one from Porsche who has joined Apple. Apple previously employed Alexander Hitzinger for the Apple Automotive. 


Giannandrea is Apple’s SVP of AI and Machine Leaning technique 

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In current instances, there’s chatter that Apple is partnering with Hyundai’s sister model, Kia, for the Apple Automotive which could possibly be Three-5 years away. Apple has reportedly developed a self-driving system and is engaged on a complicated inside with the automobile being designed for a passive transportation expertise. Apple just lately handed reigns of the Apple Automotive venture to its AI boss John Giannandrea which may converse in the direction of the path it’s taking with the venture. 


Porsche has made nice strides with its electrical automobile expertise with the Taycan being lauded for its efficiency and driving dynamics. Apple can be engaged on breakthrough battery expertise utilizing its expertise in semi-conductors and batteries to create a automobile that has an excessive vary. 


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